Core Concepts
The building blocks of digital thriving
Accessibility
Designing experiences that are respectful of differing abilities, ensuring everyone has a fair opportunity to enjoy a game and its related services.
Belonging
Ensuring players feel valued, accepted, and included, where they can authentically express themselves and connect with others who share their passion.
Collaboration
Working successfully with others to achieve a shared goal or create a better experience for all involved.
Community Management
Active cultivation of a thriving, healthy relationship between players, developers, and the game itself.
Creativity
Finding a new way that matters (to at least one person) and fostering well-being, connection, belonging, and meaningful relationships along the way.
DEI
Identifying and breaking down barriers so everyone feels safe, valued, and empowered to thrive, regardless of their background or identity.
Digital Thriving
The ideal outcome of well-designed online games and spaces intended to make the world better for billions of people.
Disruptive Behavior
Behaviors that disrupt the spirit of the game or its intended experience, or interfere with the ability for others to enjoy the game.
Group Dynamics
Ways in which people interact and behave in a group environment and how we can leverage design to optimize those dynamics.
Mastery
The feel-good process of getting good that fosters accomplishment, well-being, better interpersonal relationships, and more.
Measurement
Essential practices for understanding and monitoring player behavior and experiences, enabling safer, healthier, and inclusive environments.
Productive Behavior
Actions in digital spaces that help bring out the best in individuals and groups, contributing to a thriving online community.
Prosociality
Actions that contribute to the overall well-being and productive social interactions within a gaming community.
Tools
Resources to facilitate ideation, prototyping, journey mapping, strategy development, and other critical aspects of digital thriving.
Trust
The confidence that interactions with other players, developers, and the game itself will be fair, consistent, respectful, and free from exploitation or betrayal.
Trust and Safety
Protecting and empowering players to ensure a safe, secure, and inclusive environment where everyone can enjoy a game and its related services.
Values
Enduring principles that define our studio’s identity, guide our decisions, and shape our culture, even in the face of adversity.
Well-Being
A holistic and harmonious state of health, mental balance, social wellness, purpose, and fulfillment, contributing to a thriving life.
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