Values-driven game development aims to weave positive principles like inclusivity, sustainability, and ethical practices into every aspect of creation. Yet shifting an entire studio toward these ideals is rarely a smooth journey. Familiar routines and established practices often feel safe and achievable, while values-driven work can seem idealistic, daunting, and even intimidating. Skepticism and resistance to change are common roadblocks that can quickly derail even the most well-intentioned efforts.
Values are the heart of game design. They influence how players experience your game and the kind of community it fosters.
It’s easy for those championing values-driven development to feel exhausted and disheartened in the face of these obstacles. However, progress is possible. This article delves into the most common challenges studios encounter when striving for a more ethical and inclusive approach. By understanding and proactively addressing these hurdles, you can empower your team to create games that not only entertain but also contribute to a better world.
Through years of experience working with individuals and organizations, the author has developed these recommendations to empower others to discover, define, and live by their core values.
Common barriers to values-driven change
The following are some common arguments or concerns you may encounter in advocating for values-driven work at your studio.
- Fear of lost revenue — Concerns that inclusive design, stricter moderation, or values-aligned narratives won’t appeal to the existing player base, harming profitability.
- Short-term vs. long-term thinking — The positive impact of diversity, healthy communities, and ethical practices takes time to materialize. This can clash with the immediate feedback loop of game development and metrics that stakeholders are accustomed to using.
- Resistance to change — Studios that found success with past formulas might adhere to a “If it ain’t broke…” mentality, making them reluctant to embrace new approaches even if they are better for players.
- Empathy and awareness gaps — Individuals who haven’t personally experienced the impact of harmful game aspects may undervalue the importance of DEI initiatives or community well-being, hindering their ability to see change as a priority.
- Costs and perceived complexity — Implementing values-driven changes can seem daunting. Fears of high costs, complex processes, and the need for specialized expertise can create resistance.
Keep in mind that facing barriers isn’t necessarily a sign of opposing values. Game development is complex, perspectives vary, and understanding takes time. Seek collaborators who can help bridge divides, share insights, and demonstrate the positive impact of your values.
What you can do: Strategies for success
While the barriers can seem daunting, there are clear, actionable steps that you can focus on to help move your team or studio in the direction of values-driven work.
Show the business case
- The power of data — Gather metrics that demonstrate the positive impact of values-driven design. Track increased player retention, wider audience appeal, and even commercial success of games that prioritize these principles.
- Inspire with examples — Share case studies of studios that saw tangible benefits from implementing DEI initiatives or fostering inclusive communities. This can help alleviate anxieties and inspire emulation.
- Smart investments — Reframe values-driven work as a smart investment. Emphasize increased innovation, talent attraction and retention, player loyalty, and a positive brand image as direct outcomes.
Learn how to measure something as elusive as community health.
Build understanding
- Foster empathy — Encourage open discussions about the importance of values-driven work and how it can lead to healthier online spaces. This can help people understand the cost of exclusion and harassment on players and the industry as a whole.
- Provide accessible action — Provide practical tools and resources that make values-driven work feel achievable. Share guides, templates, and best practices to reduce uncertainty and empower your team.
- Paint a picture — Help your team envision what a better, more inclusive industry looks like. Proactively seek out examples that demonstrate it’s possible.
The values you embed in your creations significantly impact player engagement, community, and the overall legacy of your game.
Create a movement
- Start small, build momentum — Begin with focused pilot projects to prove the potential of change. Celebrate successes, learn from what works, and gradually scale up your efforts.
- Shape perceptions of progress — Have open discussions with stakeholders about realistic milestones and the nature of sustained change. This prevents them from misinterpreting the gradual pace as inaction or failure.
Use the insights here to advocate for values-driven game development. Your passion can spark meaningful change within your studio!
Now what?
Continue reading with our Introduction to Values in Gaming!
